Every business owner knows that majority of the market is headed online. That is why websites are created in order to attract customers with solutions that could help solve their problems.
Chances are, if you have a business, you have a website. But how do you know if your website is actually working? Or, to be more specific, how do you know if it is actually reaching the goals you have set up for your company and if you are really connecting with the people you wish to connect with?
Did you know that you could actually find out for yourself using Web Analytics? Web Analytics is a powerful tool can help you understand what is going on in and behind your website. If you do not have a Web Analytics platform running yet, then you are missing out on all the great ways that could help your business grow and flourish.
Here are some of the ways that Analytics can help give you a better understanding of your business (and grow it, too!).
Web Analytics can help you…
Get a better understanding of your Keywords
Let’s put it this way. Keywords are more than just a bunch of words or phrases you put together in the hopes of driving people to your site. A web analytics platform (such as Google Analytics) will tell you which keywords are most useful and powerful in helping people find your website.
Another cool thing about it is that not only are you able to see how many times a term is searched online but also what these searchers do on your website. To illustrate, you can see how many pages searchers looking for (keyword x) look at every visit. You also find out how long they stay and if they are returning or new visitors. You can then check if that keyword leads to a conversion or just a visit.
Once you fully understand this information, you can use it along with other data to help you make better decisions in terms of keyword generation.
Get to know your Market better
When you have a better understanding of how your keywords work, you also gain a better perspective of your customers. Soon, you will begin to notice behavioral patterns based on their keyword usage and page visits. With this information, you will be able to segment your customers as well. You can find out which of the websites that lead users to your site churn out the most conversion rates. You can also learn about all the different ways that visitors are brought to your site, and may even learn a surprising thing or two about these funnels.
For example, you may realize that your market relies on heavy information before they are made to make a purchase or that they need to go through more trust-worthy websites or factors.
By thoroughly studying your web analytics and familiarizing yourself with the patterns that your visitors make, you are better able to engage with them and give them a better experience on your website.
Gain a better grasp of your Social Activity
Web Analytics help business owners to gain a good perspective on the social activity happening on their sites. Business owners are also able to find relevant conversations happening in the Web to join in, see how some users from particular social media platforms behave on their website and much more. These are valuable insights that can help you make changes in your social media activities in order to gain more traction for your website.
Understand the Quality of your pages
By enabling a web analytics tool on your website, you can keep track of the web pages that are offering the most help to users in terms of solving a problem or completing a goal, and which ones aren’t.
In Google Analytics in particular, The Visitor Flow visualizations are effective in illustrating which of your pages are performing and which ones are sending them off track.
With this information, you can then rewrite the stagnant web pages into more effective ones in order to help you reach your goals more efficiently. Web Analytics highlight the problem pages in your website so that you may go ahead and tweak them.
Understand successes that happen offline
Not all business successes originate online. A smart business owner knows that he needs to fully engage his market both online and off. You need to be visible in community events, participate in different local workshops, or find ways to reach out to more potential customers via print or radio ads.
A Web Analytics tool can help you gauge the successes that you gain from these offline activities as well. To illustrate, you can set up URLs for your print or radio ads so that you can find out which of these methods is more successful in bringing visitors to your website. Or you an use an offline promo that will encourage visitors to your website. Your analytics can still help you keep track of your visitor’s movements even if they originate offline.
It is crucial to study your web analytics as fully and consistently as you can in order to gain a full understanding of your website and your market. The valuable information and insights you gain from web analytics can you to build a stronger business portfolio that will serve and enhance your customer experience with your brands.
Five Practical Ways that Analytics Can Help You Understand and Grow Your Business
Every business owner knows that majority of the market is headed online. That is why websites are created in order to attract customers with solutions that could help solve their problems.
Chances are, if you have a business, you have a website. But how do you know if your website is actually working? Or, to be more specific, how do you know if it is actually reaching the goals you have set up for your company and if you are really connecting with the people you wish to connect with?
Did you know that you could actually find out for yourself using Web Analytics? Web Analytics is a powerful tool can help you understand what is going on in and behind your website. If you do not have a Web Analytics platform running yet, then you are missing out on all the great ways that could help your business grow and flourish.
Here are some of the ways that Analytics can help give you a better understanding of your business (and grow it, too!).
Web Analytics can help you…
Get a better understanding of your Keywords
Let’s put it this way. Keywords are more than just a bunch of words or phrases you put together in the hopes of driving people to your site. A web analytics platform (such as Google Analytics) will tell you which keywords are most useful and powerful in helping people find your website.
Another cool thing about it is that not only are you able to see how many times a term is searched online but also what these searchers do on your website. To illustrate, you can see how many pages searchers looking for (keyword x) look at every visit. You also find out how long they stay and if they are returning or new visitors. You can then check if that keyword leads to a conversion or just a visit.
Once you fully understand this information, you can use it along with other data to help you make better decisions in terms of keyword generation.
Get to know your Market better
When you have a better understanding of how your keywords work, you also gain a better perspective of your customers. Soon, you will begin to notice behavioral patterns based on their keyword usage and page visits. With this information, you will be able to segment your customers as well. You can find out which of the websites that lead users to your site churn out the most conversion rates. You can also learn about all the different ways that visitors are brought to your site, and may even learn a surprising thing or two about these funnels.
For example, you may realize that your market relies on heavy information before they are made to make a purchase or that they need to go through more trust-worthy websites or factors.
By thoroughly studying your web analytics and familiarizing yourself with the patterns that your visitors make, you are better able to engage with them and give them a better experience on your website.
Gain a better grasp of your Social Activity
Web Analytics help business owners to gain a good perspective on the social activity happening on their sites. Business owners are also able to find relevant conversations happening in the Web to join in, see how some users from particular social media platforms behave on their website and much more. These are valuable insights that can help you make changes in your social media activities in order to gain more traction for your website.
Understand the Quality of your pages
By enabling a web analytics tool on your website, you can keep track of the web pages that are offering the most help to users in terms of solving a problem or completing a goal, and which ones aren’t.
In Google Analytics in particular, The Visitor Flow visualizations are effective in illustrating which of your pages are performing and which ones are sending them off track.
With this information, you can then rewrite the stagnant web pages into more effective ones in order to help you reach your goals more efficiently. Web Analytics highlight the problem pages in your website so that you may go ahead and tweak them.
Understand successes that happen offline
Not all business successes originate online. A smart business owner knows that he needs to fully engage his market both online and off. You need to be visible in community events, participate in different local workshops, or find ways to reach out to more potential customers via print or radio ads.
A Web Analytics tool can help you gauge the successes that you gain from these offline activities as well. To illustrate, you can set up URLs for your print or radio ads so that you can find out which of these methods is more successful in bringing visitors to your website. Or you an use an offline promo that will encourage visitors to your website. Your analytics can still help you keep track of your visitor’s movements even if they originate offline.
It is crucial to study your web analytics as fully and consistently as you can in order to gain a full understanding of your website and your market. The valuable information and insights you gain from web analytics can you to build a stronger business portfolio that will serve and enhance your customer experience with your brands.
